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Serena Williams Helped Design a Rare $95,900 Watch - and Only 500 Exist

Serena Williams has taken her lifelong passion for watches to a new level by collaborating with luxury brand Audemars Piguet on a limited-edition timepiece. The Royal Oak design, priced at $95,900, features a bold pink mother-of-pearl dial, a 38mm white ceramic case, and a matching white ceramic bracelet with a pink rubber strap option—making it a standout in the world of high-end horology.

Only 500 units will be produced, underscoring its exclusivity. Williams didn’t merely endorse the watch; she actively participated in its creation, touring Audemars Piguet’s Swiss headquarters to gain insight into the craftsmanship before the final product was unveiled.

Her involvement reflects a deep connection with the brand, dating back to 2014, and aligns with her well-documented enthusiasm for watches, which she has called 'her life.' The result is a piece that blends her personal style with the brand’s heritage, ensuring it’s as much a statement as it is a timekeeper.

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