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What happened to a WNBA season that was supposed to be a celebration?

The Women’s National Basketball Association reached its thirtieth campaign with ambitious plans to honor its history through dedicated films, retro uniforms, and merchandise lines. However, the milestone year frequently shifted focus away from the hardcourt due to external controversies, leadership questions surrounding the outgoing commissioner, and fan conduct issues during the playoff run.

Despite setting viewership milestones and experiencing sustained growth over previous years, the milestone schedule ultimately underscored the management challenges accompanying the organization's rising popularity.

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