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Steelers-Browns racks up 16.59 million viewers on Prime Video

Thursday Night Football’s Week 4 clash between the Steelers and Browns drew a record 16.59 million average viewers on Prime Video, marking a 19% jump from last year’s Week 4 matchup between the Seahawks and Cardinals, which averaged 13.94 million. The surge makes it the highest-rated Thursday night game since Amazon took over the package in 2022, underscoring the growing appeal of the league’s midweek slate.

The game also became a focal point after a heated on-field exchange involving Steelers quarterback Aaron Rodgers and head coach Mike McCarthy, which included a high-profile outburst. While questions persist about whether Amazon’s reported numbers include autoplayed streams for Prime users, the figures highlight the NFL’s expanding reach and the staying power of Thursday Night Football.

With no immediate plans for additional weekly games, the format remains a cornerstone of the league’s broadcast strategy.

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