Photo via BBC Sport

5 Live Sport: All About...

The latest episode of *5 Live Sport* dives into the soaring costs of attending major sporting events, exploring why ticket prices and streaming subscriptions have risen sharply in recent years. Host Katie Smith leads a panel discussion featuring financial expert Dr Tom Bason and *Wake Up to Money*’s Sean Farrington, alongside industry leaders like Richard Flint, chairman of Seat Unique, who examines how fan demand for live experiences has evolved.

The conversation also touches on the psychological shift in how supporters engage with sports post-pandemic, with psychologist Dr Kayleigh Smith offering insights into the changing dynamics of fandom.

Mark Darbon from the R&A joins to outline the financial challenges of staging high-profile tournaments while maintaining accessibility, while DAZN’s CEO of growth markets, Pete Oliver, discusses how newer streaming platforms navigate the market—including the direct feedback from sports fans on affordability concerns.

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