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WTGL Star Power Proves Women’s Golf Needs No Men’s Tour Validation

The newly launched WTGL circuit is showcasing elite athletes in women's golf, featuring prominent competitors such as Lydia Ko, Brooke Henderson, Lexi Thompson, Michelle Wie West, and rising talent Rose Zhang. Major financial backing has come from tennis star Aryna Sabalenka and soccer champion Alex Morgan, helping expand audience reach as final-round LPGA broadcasts climbed to 200,000 viewers by September compared to 150,000 in 2025.

Despite this momentum, LPGA Commissioner Craig Kessler highlighted at a Front Office Sports summit that long-term funding remains closely tied to upcoming media rights agreements alongside the PGA Tour. Meanwhile, Rory McIlroy told Bloomberg that the rival LIV Golf initiative executed its half-good idea poorly and expressed support for bringing back former players, noting that collective growth benefits all participants.

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