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WNBA Finals Game 6 Will Test Daytime Sports Viewership

The WNBA has shifted Game 6 of the Finals in Atlanta from an evening slot to a midday start on Thursday. This adjustment allows the Dream to utilize State Farm Arena because of a scheduling overlap with a Hawks contest, avoiding the smaller Gateway Center.

With the Valkyries holding a three-to-two series lead, the championship could be decided during this unusual daytime broadcast. Industry experts warn that moving a marquee title matchup to the afternoon typically decreases viewing audiences by forty to sixty percent.

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