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Why some of the best club logos have nothing to do with golf

Golf club logos often evoke imagery of golfers, balls, or flagsticks, but some of the most iconic designs take a completely different approach. According to George Peper, a former editor-in-chief of *Golf Magazine* and co-author of *The Best Logos in Golf*, the most effective logos rarely reference the sport at all.

Instead, they draw on a club’s history, surroundings, or an unexpected detail that sparks curiosity. Peper’s book examines 100 logos, fewer than 10 of which feature anything directly tied to golf, and he found that many clubs lack even a basic understanding of their own emblem’s origins.

Among his favorites, the logo for Merion in Pennsylvania stands out for its quirky design—a wicker basket atop a flagstick with a Scottish broom in the background—while MacArthur Golf Club in Florida uses a simple milk bottle to provoke questions from visitors. Peper also praised Royal Dornoch’s wildcat emblem, noting its striking connection to the Scottish Highlands, though he criticized many British club logos for being outdated and lacking modern appeal.

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