Photo via The Race

Why F1 is so sure its Apple TV deal is working

Formula 1 executives are defending the championship's transition to a streaming-exclusive home in the American market under a five-year agreement. While analytics firms note a drop in household reach compared to previous linear broadcasts, leadership points to rising total viewing hours, strong demographic alignment, and expanded cross-platform promotions across Apple devices.

Up nextFormula 1· 4h ago

Jeremy Clarkson causes controversy with Franco Colapinto and Kim Kardashian comments in chaotic Sky Sports F1 interview