Tennis
Tennis spearheaded the rise of women’s sports. Now it wants to reclaim its legacy
Following a leadership change in late 2025, the women's professional tennis circuit rejected a proposed commercial combination with the men's organization that would have left the WTA controlling just one-fifth of the joint enterprise. Valerie Camillo, stepping in as the chair, chose to preserve independent operations so the sport could guide its own future.
Exactly twelve months later, the organization has assumed direct management of its premier annual tournament in California, while also taking charge of its lucrative media broadcasting sales to stand out amid surging competition across other female athletic leagues.
Up nextTennis· 3h ago