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Study: Caitlin Clark creates a 'Taylor Swift effect' for WNBA social media views

WNBA

Study: Caitlin Clark creates a 'Taylor Swift effect' for WNBA social media views

October 14, 2026

A recent research effort highlights how Indiana Fever guard Caitlin Clark generates massive online visibility for the WNBA comparable to a major pop culture phenomenon. Meanwhile, discussions surrounding her impact and sneaker releases continue to circulate across the basketball world as the league moves forward.

Up nextWNBA· 9h ago

Indiana Fever GM Amber Cox Comments on Next Move to Help Caitlin Clark, Aliyah Boston

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