Photo via The Race

Sports must ditch 'obsession' over F1's success

Antonio Cacorino, the head of investment firm APEX, recently cautioned other sports leagues against fixating on Formula 1's recent surge in popularity. Speaking at an industry event, he argued that the racing series benefited from a unique convergence of factors, including the timing of its Netflix documentary series during the pandemic and a dramatic championship battle.

Cacorino noted that while media projects can help attract new viewers, they are difficult to replicate and should not be viewed as a guaranteed path to success for every sport. He currently considers Formula 1 to be in a secure position with a stable fan base that is unlikely to be easily challenged.

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