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Pierre Gasly reflected on the rapid growth of Formula 1 in the United States, noting that he once had to claim he was a NASCAR driver just to be understood by locals during a 2015 visit. He contrasted that experience with the current atmosphere in Austin, where massive crowds and widespread merchandise indicate the sport's newfound popularity.
Additionally, Gasly discussed a new partnership between the Alpine F1 team and Adobe, which is set to begin in 2027. The collaboration will utilize generative AI and various software tools to enhance fan engagement and team performance.

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