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Notre Dame QB CJ Carr inks NIL deal with Chipotle

Notre Dame quarterback CJ Carr has secured a name, image, and likeness deal with Chipotle, marking a partnership he has long anticipated since joining the Fighting Irish. The agreement comes as Carr leads Notre Dame to a perfect 6-0 start and a No.

2 national ranking, ahead of this weekend’s showdown against BYU, currently ranked eighth in the country. Carr expressed excitement about the collaboration, calling it a ‘full-circle moment’ and hinting at his competitive spirit to dominate Chipotle’s loyalty program, which he previously engaged with as a frequent customer.

As part of the deal, Carr’s signature menu item—the Double Chicken Bowl—will be temporarily featured on Chipotle’s app and website. The dish includes double Pollo Asado, white rice, black beans, cheese, lettuce, and light tomatillo-red chili salsa, reflecting Carr’s go-to order.

The partnership also aligns with Notre Dame’s strong fanbase, where Chipotle’s popularity is well-known, adding another layer of engagement for the program’s supporters.

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