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LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’

LPGA Commissioner Craig Kessler addressed the fallout from a controversial viral ad by Good Good Golf, calling the incident a painful reminder of how far society still needs to progress. The ad, featuring co-founders Garrett Clark and Alexis Miestowski in a scene parodying a horror movie, sparked criticism for seemingly endorsing violence against women.

Kessler acknowledged the brand’s misstep while emphasizing the importance of accountability and learning from mistakes, noting that even well-intentioned individuals can err. The backlash led to major retailers dropping Good Good Golf merchandise, Callaway Golf ending its partnership, and the brand withdrawing from a PGA Tour event sponsorship in Austin, Texas, next month.

Despite the commercial fallout, the brand’s YouTube viewership has remained steady, averaging nearly 1 million views per video since the controversy erupted.

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