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FC Barcelona is making a bold fashion statement ahead of El Clásico by teaming up with Tyler, The Creator for a limited-edition GOLF-branded jersey series. The collaboration marks the first time the hip-hop artist’s GOLF WANG label has taken creative control of a sponsor campaign, with Tyler also directing the accompanying film.
The collection, which launched October 15, includes 1,899 match shirts—each numbered to reflect the club’s founding year—alongside 33 signed jerseys, with Tyler personally autographing 11. Beyond apparel, the rollout spans everyday clothing, accessories, and even gaming, with the shirt available in KONAMI’s *eFootball* from October 23.
The partnership extends to nightlife, too, as Barcelona hosts *Copa De Golf* on October 24, featuring DJ sets by Yung Taco and other artists, just before the men’s team faces Real Madrid at Camp Nou on October 25. The Barça Femení squad will debut the design in their match against Granada CF the day prior, continuing the club’s tradition of artist collaborations that began with Drake in 2022.
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