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Do you want the NBA and the Suns’ advice on your business idea?

The NBA and Phoenix Suns are teaming up to launch the 2027 All-Star Pitch Competition, offering entrepreneurs a chance to gain exposure and funding ahead of next year’s All-Star Game in Phoenix. Participants will receive hands-on coaching, technical support, custom branding assets, and a $200,000 prize pool, with applications open until October 23.

The initiative builds on the NBA Foundation’s past efforts to support local economies, including a 2023 pitch event where eight Black entrepreneurs each won $50,000. This year’s focus is on Arizona-based businesses, aligning with the All-Star Game’s February 19–21, 2027, schedule at the Mortgage Matchup Center.

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