
The Colorado Buffaloes secured a spot in the Week 5 college football TV ratings top 10 despite enduring a third consecutive loss under head coach Deion Sanders. Their matchup against Texas Tech drew an average of 2.51 million viewers, marking a standout performance in viewership amid a challenging stretch for the program.
The game highlighted the Buffaloes' ability to draw significant attention even during a losing streak, as the Big Ten continued to dominate national ratings with multiple high-profile matchups. Meanwhile, CBS led the week’s ratings with Ohio State’s thrilling victory over Iowa, pulling in nearly 6 million viewers—the network’s highest-rated college football game of the season so far.
The surge in TV ratings across the sport, up 9% from 2025, underscores the growing appeal of college football as viewership trends remain strong into the 2026 season.

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