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Big Ten Facing 'Growing Problem' In Ongoing Battle vs. SEC

Although the Big Ten has captured the past three national titles in college football through squads like Michigan, Ohio State, and Indiana, the conference is currently lagging behind the SEC in television viewership metrics. Industry analysts note a widening gulf in broadcast appeal and audience size, driven partly by marquee matchups and premier broadcast slots on major networks.

Experts suggest that altering scheduling practices by eliminating weak September non-conference contests and introducing early conference matchups could help close the ratings gap.

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