
Colorado head coach Deion Sanders dismissed concerns regarding his team's declining television audience following an even 2-2 start to the season. During a media session, the coach emphasized that his focus remains entirely on improving the team's record rather than worrying about Nielsen metrics or broadcast numbers.
ESPN broadcasts featuring the program have seen a continuous drop in viewership over the past three years, sliding from an average of 6.1 million viewers in 2023 down to 2 million last season. The team's recent struggles include a 41-7 defeat against Northwestern and a 23-13 loss to Baylor, leaving them with an unblemished conference opponent next on the schedule.
Following the setback in Waco, the squad returns home to host Texas Tech for an upcoming matchup.

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