
College football television ratings have experienced a notable double-digit decline through the first four weeks of the 2026 schedule, with Nielsen-rated networks averaging 1.7 million viewers per game, marking an 11 percent drop compared to the previous season. Despite this overall slump, the early weeks featured a standout matchup when Texas defeated Ohio State in a thrilling comeback viewed by 14 million people, peaking at 16.4 million.
Another major highlight included Ole Miss defeating LSU by a score of 32 to 24. Analysts and fans have attributed the broader viewership decrease to a weak non-conference slate filled with mismatches, as well as concerns that an expanded playoff format reduces the urgency of regular-season matchups.

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