
Four weeks into the 2026 college football schedule, the Texas Longhorns have emerged as the premier television draw in the sport, leading all programs with an average of nine million supporters per broadcast. Nielsen ratings confirm that the university has already featured in two of the three most-watched contests of the autumn, highlighted by a Week 2 thriller against Ohio State that attracted fourteen million viewers and a subsequent road victory over Tennessee that brought in another 9.7 million.

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