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T20 Blast: ECB begins search for new sponsor after Vitality ends title partnership

The England and Wales Cricket Board has begun hunting for a fresh title sponsor after Vitality decided to conclude its naming rights agreement. The insurance firm has backed the men's domestic tournament since 2018 alongside the women's competition and international T20 fixtures.

Despite the upcoming sponsorship exit, Vitality will maintain a smaller commercial presence by keeping its branding on national team shirts and continuing its association with the Trent Rockets and a Lord's indoor facility.

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