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New name for Canyon-SRAM as sponsor steps up after zondacrypto termination

The Canyon-SRAM squad is preparing for a new title sponsor after registering as Canyon-SRAM Scalable Capital for the 2027 season. The digital investment platform originally joined the team as a non-naming partner in August before stepping up to take a leading role following the termination of an agreement with zondacrypto.

Meanwhile, the organization is navigating a transitional phase on the bike as well, highlighted by the departure of key competitor Kasia Niewiadoma-Phinney to Lidl-Trek alongside commercial director Jonas Moslein helping guide the broader structural pivot toward upcoming talent.

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