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LPGA Commissioner Eyes NFL, PGA Deal Impact On Women’s Rights

The LPGA’s future broadcast revenue is now intertwined with the high-stakes media deals unfolding in the NFL and PGA Tour, as the women’s golf circuit prepares for its own negotiations beyond 2030. Current contracts with CBS, NBC, and Golf Channel are tied to the PGA Tour’s $700 million annual media rights, but the LPGA receives only a fraction of that revenue.

With the NFL set to renegotiate its deals after 2029, rising costs could limit funds available for other sports, leaving the LPGA’s financial outlook uncertain. Despite this, viewership for LPGA broadcasts has surged, with final-round audiences averaging 200,000 through September—up from 150,000 in 2025—and NBC’s coverage of Nelly Korda’s U.S.

Women’s Open win drawing 1.3 million viewers, the highest of the year. LPGA Commissioner Craig Kessler emphasized the league’s readiness to adapt, arguing that current valuations underestimate its growth potential, even as market timing remains a critical factor in securing fair compensation.

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