
The origins of LIV Golf trace back to early 2020, when a proposal for a 48-player, team-based circuit with 54-hole events and no cuts emerged. Backed by the Public Investment Fund of Saudi Arabia, the project eventually adopted these core structural elements.
PGA Tour Commissioner Jay Monahan initially countered by barring players from participating in both circuits, while the Tour secured a $700 million media rights deal and launched the Player Impact Program to incentivize top talent. Rory McIlroy publicly questioned the funding sources behind the rival league, while Phil Mickelson later criticized the PGA Tour for its financial practices and admitted to assisting in the development of the new league's operating agreement.
Greg Norman was appointed CEO of LIV Golf Investments, which initially committed $200 million to the Asian Tour before expanding its financial support.

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