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AI slop? Fight fans bemoan ‘cruel’ UFC 335 poster that turned mighty co-headliner into internet meme

The UFC’s latest promotional poster for UFC 335 has sparked backlash among fans, particularly for its AI-generated depiction of heavyweight contender Sergei Pavlovich. The rendering, which exaggerates his facial features to the point of absurdity, quickly became an internet meme, with fans joking that Pavlovich resembles a fictional character.

Despite the criticism, UFC CEO Dana White has doubled down on the use of AI in marketing, signaling that such designs are here to stay. Meanwhile, the Dec.

12 event in Las Vegas will feature a high-profile co-headliner as Pavlovich faces former two-division champion Alex Pereira in a heavyweight clash. The main event will see Charles Oliveira defend his title against Diego Lopes in a featherweight rematch.

Pavlovich, known for his knockout power, previously defeated Curtis Blaydes by TKO in April 2023 at UFC APEX in Las Vegas, adding to his reputation as a dominant force in the division.

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