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$12.5 million Bryce Underwood investment isn’t paying off for Michigan football

Michigan Wolverines fans are growing frustrated with the $12.5 million invested in Bryce Underwood’s name, image, and likeness (NIL) deals, as the highly touted quarterback has struggled to deliver on expectations. Once ranked as the No.

1 consensus recruit in the 2025 class, Underwood’s performance has raised concerns, particularly after back-to-back losses to Minnesota and Iowa—teams that had not defeated Michigan in years. The defeats, including a first loss in the Big House since 2010, have been compounded by costly turnovers, including consecutive fumbles in the Minnesota game that handed the Gophers critical field position.

The offense’s lack of cohesion and repeated miscues have left fans questioning the team’s direction, especially as Underwood’s late-game regression fails to meet the blue-collar standards Michigan is known for.

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