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YouTube preparing for NFL to potentially ‘deconstruct’ Sunday Ticket under next rights deal

YouTube is reportedly bracing for the possibility that the National Football League might completely reshape its out-of-market broadcasting format when current media agreements expire after the 2029-30 season. While the platform currently prefers acquiring bulk rights to maintain a simple consumer message, insider reports indicate leadership is preparing for a future where standard regional coverage boundaries are eliminated in favor of broader national availability.

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