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WNBA Finals reaches early record viewership marks

The WNBA Finals between the Atlanta Dream and Golden State Valkyries are seeing record-breaking viewership. Game 1 on NBC and Peacock drew 2.1 million viewers, marking an 11% increase over last year and the most-watched Game 1 in league history, though the 1997 championship game on NBC had 2.85 million viewers before the series format was adopted.

This marks the first time since 2002 that a Finals game has aired on NBC.

Game 2 on USA Network, CNBC, E!, and Peacock attracted 1.33 million viewers, the highest Game 2 audience on cable, and a 9% increase over the previous year. While most remaining games will be on USA Network, Game 4 is scheduled for NBC at 3:30 p.m.

ET. A potential Game 7 would air on USA Network on October 31 at 8:00 p.m.

ET. This growth continues a trend seen since 2019, when Game 1 drew 238,000 viewers on ESPN and 469,000 on ABC in 2021.

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