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Why the simmering Jaylen Brown and Jayson Tatum feud is good for the NBA -- and the 76ers-Celtics rivalry

The ongoing tension between former teammates Jaylen Brown and Jayson Tatum has generated significant media attention ahead of their upcoming matchup. Following Brown's trade to the Philadelphia squad, Tatum attempted to downplay any animosity by rejecting comparisons to past NBA rivalries like Shaquille O'Neal and Kobe Bryant, insisting their upcoming November game is strictly a basketball contest rather than a personal feud.

Nonetheless, the palpable friction between the former allies continues to captivate fans and analysts alike.

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