Photo via Hindustan Times

The 'US$244 million' question: Can CSK’s brand outlast MS Dhoni?

Chennai Super Kings faces a pivotal challenge as the franchise navigates its future beyond MS Dhoni, whose influence now extends beyond the field. The team, which Dhoni led to five IPL titles in 14 seasons and playoff appearances in the first 10 years, has struggled to maintain consistency since handing over captaincy to Ravindra Jadeja in 2022.

Jadeja’s brief stint lasted just eight matches before Dhoni reassumed leadership, with Ruturaj Gaikwad eventually taking over in 2024. Dhoni’s role has since shifted to a behind-the-scenes mentor, though a knee injury and calf issues have sidelined him from active play in recent seasons.

The franchise’s brand value, pegged at $244 million in 2026—up slightly from the previous year—remains heavily tied to Dhoni’s legacy, though growth has slowed compared to rivals like Mumbai Indians and Royal Challengers Bengaluru. The recent appointment of Zaheer Khan as head coach, following Dhoni’s endorsement, underscores the team’s reliance on his strategic guidance as it prepares for a post-Dhoni era.

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