Photo via India Today

Cricket on TikTok: India vs New Zealand T20Is to stream on popular video platform

New Zealand Cricket and Sky are partnering to stream the first six overs of the India vs New Zealand T20I series on TikTok, starting October 22. The initiative aims to attract younger viewers in New Zealand by using a vertical video format.

The first match begins at 8 pm local time in Christchurch, which is 12:30 pm IST.

The full matches will be broadcast on Three and ThreeNow in New Zealand, while Sony Sports Network and Sony LIV will handle the coverage in India. The TikTok stream, hosted on the official BLACKCAPS account, focuses on the Powerplay phase to draw fans toward traditional broadcast platforms.

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