ESPN sideline reporter Holly Rowe will return to LaVell Edwards Stadium on Saturday for the first time since 2003, marking a deeply personal moment in her career. Her love for BYU football began as a 5-year-old watching the Cougars play Hawaii in the stadium, where she was captivated by the team’s rivalry and the vibrant uniforms of their opponents.
Rowe’s journey from a young fan to a journalist started at BYU, where she worked as a news anchor before becoming the school’s football sideline reporter from 1993 to 1997. Her break into ESPN came after she volunteered to cover a 1995 BYU-Utah game, impressing producers with her initiative and passion for the sport.
Rowe’s connection to BYU runs deep, including admiration for legendary players like Vai Sikahema and quarterbacks such as Gary Scheide, Gifford Nielsen, and Marc Wilson, all of whom shaped her lifelong appreciation for college football. The assignment to cover BYU against Notre Dame at LaVell Edwards Stadium—now named after former coach LaVell Edwards—feels like coming full circle for Rowe, who credits Edwards as a key figure in her career growth.
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