Photo via The Times of India

‘Series in India brings nothing to Windies’: Cricket’s revenue model sparks debate

West Indies Cricket (CWI) CEO Chris Dehring has criticized the current revenue-sharing model in international cricket, highlighting how it disadvantages smaller cricketing nations like his own. Speaking during the ongoing T20I series against India—currently tied 2-2 with Shai Hope’s Hyderabad century as a key moment—Dehring pointed out that the Caribbean board earns no revenue from matches played in India, despite the host nation generating millions from broadcasting rights.

He estimated the series could bring in $20 million to $30 million for India alone, while West Indies receives nothing as a visiting team.

Dehring traced the issue back to a 1997 ICC vote, where nine of ten member countries approved a shift that allowed host nations to retain all broadcasting revenue. Before this change, West Indies often earned more from touring fees than from hosting series at home, given the smaller Caribbean populations.

The current system, he argued, creates an unfair imbalance, leaving smaller nations like West Indies with limited income streams compared to cricket powerhouses like India.

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