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‘If You Can’t Deal With It, You’re Gonna Get Exposed’ — UConn Legend Geno Auriemma Gets Candid on WNBA’s ‘Growing Pains,’ Need for ‘Better Messaging’

WNBA coach Geno Auriemma weighed in on the league’s rapid evolution and the challenges that come with its rising profile. In a recent interview, Auriemma acknowledged the WNBA’s shift from being seen as a secondary summer league to a major professional sports entity, noting that increased visibility has brought both opportunities and controversies.

He emphasized the need for better communication and strategic messaging, particularly for the incoming commissioner, to ensure the league’s growth remains positive and forward-moving. Auriemma’s influence on the WNBA’s success is undeniable, having developed stars like Sue Bird, Maya Moore, Diana Taurasi, and Tina Charles, while current players such as Breanna Stewart, Paige Bueckers, and Azzi Fudd continue to carry the legacy of UConn’s dominance in the league.

The Dallas Wings have also capitalized on this talent pipeline, drafting Bueckers and Fudd first overall in consecutive years (2025 and 2026).

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