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PGA Tour Nears $100M Visa Deal as Brian Rolapp Lands Biggest Sponsorship Yet

The PGA Tour is nearing a massive financial agreement with Visa that would replace Mastercard as the circuit's official payment partner starting in January. This deal, representing a significant commercial achievement for CEO Brian Rolapp, involves a multi-year commitment valued in the high eight figures annually.

The partnership includes branding rights for the restructured Tour Championship beginning in 2028 and naming rights for three Challenger Series events. This move serves as a strategic anchor for the tour as it prepares for a major shift in its financial and tournament landscape following the upcoming expiration of the FedEx umbrella sponsorship.

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