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Lacoste Hosts Clay-Covered Fashion Show at Roland Garros

Lacoste kicked off Paris Fashion Week with a bold, unconventional runway show on October 4th, transforming the iconic Philippe-Chatrier center court at Stade Roland Garros into a striking clay-covered stage. The brand deviated from the usual thin layer of red brick dust, instead blanketing the entire space—including the seating area—with large mounds of fresh clay, reinforcing its Spring-Summer 2027 collection theme.

Guests received custom invitations featuring a white polo, a paintbrush, and the venue’s signature red clay, alongside the collection’s tagline, *‘No whites required.’* The show’s designs played with Lacoste’s sportswear roots, reimagining classics like the tennis polo with mesh ventilation and clay-inspired hues of burnt orange and dark red, while some pieces mimicked the look of tennis balls in neon yellow-green. Accessories, including bags labeled *‘Clay Court / Lacoste,’* and models’ outfits further emphasized the theme, with one standout dress entirely in neon yellow-green save for a white zipper.

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