
Golf legend John Daly has inked a multi-year partnership with Topgolf, bringing his high-energy persona to the brand’s social entertainment model. The deal expands beyond appearances, including the revival of Topgolf Nights—now running Thursdays through Saturdays at select locations—and the launch of two signature cocktails named after Daly at 55 venues.
Daly’s unfiltered charm aligns perfectly with Topgolf’s mission to make golf accessible and fun, as highlighted by CEO David McKillips, who called Daly a ‘one-of-a-kind icon’ who redefined the sport’s image. The collaboration also introduces exclusive ‘Daly Vibe’ merchandise and special late-night sessions featuring DJs and discounted rates, further blending Daly’s flair with Topgolf’s dynamic atmosphere.
Daly, who recently played in the Kaulig Companies PGA Championship, praised the setup as a place to ‘smash a golf ball, listen to music, and enjoy yourself,’ reflecting his own philosophy of breaking down the game’s traditional barriers.

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