
The NFL’s late-afternoon Sunday window maintained its dominance in viewership for Week 5, drawing an average of 26.697 million viewers across the network’s slate of games. The standout matchup was the 49ers-Seahawks clash, which anchored the broadcast, though the opening game between the Giants and Commanders also drew significant attention—particularly after it went into overtime.
The delay pushed the start of the NFC West showdown into the first quarter for many markets, with some viewers instead catching the Lions-Cardinals game at the same time. The scheduling hiccup sparked frustration among Sunday Ticket subscribers, who found themselves unable to access the 49ers-Seahawks game on either their local Fox feed or the streaming service, despite its availability in their region.
The NFL has yet to address the issue following earlier inquiries, leaving fans in limbo. Meanwhile, ESPN has not yet released ratings for the Bills-Rams game, which concluded the window, though the Nielsen data confirms this was the only Week 5 broadcast to surpass 20 million viewers on either Thursday or Sunday.

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