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Former WNBA star Angel McCoughtry recently argued that physical appearance and public visibility drive player popularity and brand endorsements in women's basketball more than pure athletic performance. During a podcast appearance, McCoughtry pointed out that while teammate Kelsey Mitchell puts up stellar numbers as one of the league's top producers, she commands far less attention than Caitlin Clark.
McCoughtry also noted that Sophie Cunningham secures major corporate partnerships despite averaging single-digit scoring figures, attributing that commercial success to her social media presence and on-court drama.

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