'The JMU Way': Why James Madison keeps winning, no matter who's in charge

October 14, 2026

James Madison University’s rise from a former all-women’s college to a powerhouse in NCAA Division I athletics defies conventional expectations. The program’s football team, which began with just 60 recruits in 1972 under founder Challace McMillin, has not posted a losing season since 2002 and dominated the Sun Belt Conference, winning 15 games against FBS-level opponents last year.

The school’s recent promotion to the American Athletic Conference—secured with $33 million in funding—marks another milestone, while its current coach, Billy Napier, has already delivered six straight wins. The university’s success extends beyond football, with nearly every fall sport leading the Sun Belt, underscoring a decades-long strategy where athletics drive enrollment and institutional pride.

Even former coaches like Curt Cignetti and Bob Chesney, now leading undefeated Big Ten teams, reflect the program’s ability to develop talent at every level.