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From ruin to a (Red) Bull market - how Prem become hot property

English rugby union has experienced a significant financial turnaround, highlighted by outside investment from major brands and wealthy backers following a period where clubs such as Wasps, Worcester, and London Irish entered administration. Premiership Rugby chief executive Simon Massie-Taylor noted a surge of interest over the past year, marked by Red Bull's arrival at Newcastle, Black Knight's purchase of Exeter Chiefs, Sir James Dyson acquiring a stake in Bath, and Steve Zander investing in Northampton Saints.