Photo via Hindustan Times

BCCI finds title sponsor for bilateral cricket, in the nick of time

The Board of Control for Cricket in India has secured Muthoot Fincorp as the title sponsor for bilateral fixtures until March 2028, ensuring the valuation matches the foundational target of four crore and eighty-five lakh rupees per fixture across thirty-five total matches. The partnership kicks off during the upcoming one-day international contest against West Indies, while broader associate sponsorships involving Campa, SBI Life, and ChatGPT have simultaneously yielded over one hundred thirty crore rupees in fresh agreements.